Our very own LMS Marketing Manager was lucky enough to attend February’s Professional Beauty event in London. As well as picking up a few freebies and experiencing complimentary massages from some of the many exhibitors (Elemis, Aromatherapy Associates, Decleor, Dermalogica & Opatra to name a few), she partook in a number of insightful seminars held on the day by industry professionals and witnessed some fantastic beauty demonstrations. If you missed out on this fabulous opportunity, fear not, as we bring you the highlights and get you up to date on the latest beauty trends and technology!
Topics of Conversation
It is always reassuring to know that other spa & salon business owners are experiencing the same challenges, and to hear how they are tackling them. This year’s Professional Beauty speakers shared their current challenges below.
- Retail competition – sadly not all industry skincare brands are spa and salon exclusive any more, meaning that your clients can easily access and purchase them on the high street and online. To retain in house sales as much as possible the best advice is to manage your stock well, have products available and ready for purchase and hold a variety of each product if possible. Educate your clients on the potential dangers of purchasing skincare online i.e. non genuine products, and ensure that your therapists are well trained and confident in their product knowledge.
- No shows – it can prove very costly when a client doesn’t turn up for their treatment. The most effective way to manage this is to charge 100% in advance, or at least request a 50% deposit. If your clients are reluctant to book under these conditions try a more flexible approach such as rescheduling their appointment at a time to suit your business, avoiding further potential cancellations at peak times.
- Investing in therapist training – beauty recruitment can be a challenge, especially within an industry renowned for its high turnover. Uncertainty surrounding a therapist’s commitment can be a huge deterrent when considering investment in training, however ultimately it is vital to the success of your business. Make sure that your therapists understand how much you are investing in them and trust them, and minimise costs by being selective with training courses – consider their skills and strengths.
A number of exciting beauty trends are emerging in 2018, and one of the most prominent to feature at this year’s PB event was the Warpaint Makeup Championships. Many talented make-up artists showcased their skills in front of experienced judges, relating to the four themes which included Runway, Film & TV, Body Painting and Real Beauty. Click here for some inspiration and images of their incredible work.
OPI were in attendance at this year’s event, revealing the hottest nail art trends for this spring/summer which are set to include chrome, ombre and negative spacing to name a few. Discover their Nail Art DIY Tutorial and how to get the look for your spa or salon!
Home DNA testing is some of the latest beauty technology expected to impact the industry in 2018, which aims to supply the increased demand for prescriptive skincare by selecting ingredients perfectly suited to people’s genetic make-up and ageing process.
Elemis, industry leaders in skincare and perhaps the nation’s favourite spa brand showcased their brand new Superfood Skincare Range, combining science and natural ingredients to feed and nourish the skin.
Representing hair salons were HJ Men, live showcasing some of the biggest current trends in male hairdressing such as the military style fade with short fringe. Peaky Blinders style cuts are expected to continue rising in popularity for fans of the hit TV series.
If you can’t wait for the next Professional Beauty event, you can register your interest online now for 2019!